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Entries Tagged ‘copywriting’

The Power of a Headline

Jun.30, 2009 in Marketing, Sales

John Carlton, copywriter explaining how to use headlines.
For more information head to his blog www.John-Carlton.com.

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Writing a Sales Letter that Sells

Jun.01, 2008 in Marketing

Steve Gibson from Steve Gibson Consulting based in Edinburgh, wrote a wonderful article for me that went out to my mailing list, so I thought I would share some of it here for you.
“When someone responds to your ad or your sales letter, they’re not buying the product, they’re buying the description of the [...]

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