5 Key ways to improve customer enjoyment
Have you ever been to a website and thought, Wow, I really must tell everyone about it? The site was easy to use, the payment was easy and flawless and when you rang up to change part of the order, a human being answered the phone and was happy to oblige.
If you are a website owner you should give the same service you would expect as a website customer, making the whole thing an out of this world experience. Every means your customers has of contacting you should be a delight for them, from the ease of navigation, having all the terms readily visible, getting emails answered immediately and just generally making them feel welcome.
Every aspect needs to encourage your customers to ‘stick around’ and come back for more. Admit it, how many sites have you been to where you have left frustrated and confused from?
Here are 5 key ingredients to making your site customer centric:
1. Post all necessary information on your site to help the customer, ie policies, help pages, delivery terms, and a means to contact you.
2. Personalise your site and use cookies, so that when they return they get a personal greeting.
3. Perform usability tests to your site and test them often.
4. Build credibility by letting your customers know who you are. Put up some pictures and details of key personnel they will be dealing with, thus making the whole experience more ‘real’.
5. Ask your customers for feedback, and when you get it, answer it immediately and act upon each one.
